Prior to serving as the creative director at Farmers Communication Exchange, Joy oversaw the marketing and branding department of a natural foods grocery store in Champaign/Urbana, Illinois. She brings with her years of experience helping farmers and food suppliers creatively share their unique stories. Joy also worked at CDS Consulting Co-op as a marketing and branding consultant advising food co-ops across the country on strategies to enhance their marketing programs. Joy is always ready to try something new whether it be crafting an innovative promotional campaign or white water rafting down the American River. Joy’s sharp graphic design and photography abilities allow her to develop stunning multimedia promotions for clients, taking complex ideas and simplifying the message to motivate audiences. She has a fierce aversion to settling on mediocrity and a passion for brand development. Joy has a Bachelor’s degree in tourism management from Indiana University.